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April 3, 2009

Thursday for press “National Happy Day”

Speaking on a live broadcast interview on GMTV, Sir Alan Sugar called for more optimism in the UK press, perhaps on a Thursday. National Happy Day.

Fans of the show will be delighted to see Sir Alan and his new team back in action. GMTVs Kate Garraway chatted with Mr Sugar at his Essex home about the new series of The Apprentice, and also asked him for his top tips on surviving the recession.

Mr Sugar was asked whether he had an eye to spot the contestant who would shine, based on their first appearance.

“You can only really tell what theyre like when it gets down to business, so Ive learned a long time ago that one shouldnt really do things on first reactions, and I think even the viewers will find that, because as you start to see them youll warm to somebody, youll dislike somebody, and then as the weeks go on, youll change your opinion.

Sir Alan was asked whether he was going to follow the shows producers’ guidelines by being funny and compassionate, sweet and lovely in the 5th series?

“I wouldnt hold your breath for that one.”

When talk naturally moved onto the recession, Sir Alan was asked how best to cope.

First of all, we should all stop moaning, and if possible stop reading the newspapers who continue to report doom and gloom. Were in a tough time theres no question of it. The good news is having seen these things happen over the course of 40 years of business is that we will be getting out of it.

In the medium term we will come out if this, people have gotta get on with doing their jobs, keep their heads down, no panic, and lets hope the banks have learned their lesson. Theyve taken a bit of a bashing and I think that things will stabilise now.

“If you wanna get depressed you read the headlines, because it seems thats the kind of journalism we have in this country. Perhaps we can have a National Happy Day. Maybe we should make Thursday a National Happy Day where newspapers are banned from reporting depressing headlines in them, and they perhaps, should take the forefront in this, together with your good self also (to Kate Garraway), you should start off nice and happy. Maybe we should make it Thursday? National Happy Day, for the next few months.”

The Apprentice will be on Wednesday nights 9.00pm on BBC 1 for the next 12 weeks

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